OK, so all the data has been located, checked and cataloged. All 5,744 pages of it...


Who has time to read all that? And what's important? And what's missing? Who performs a gap analysis?


Our unique process extracts the INFORMATION from the DATA. Working with key stakeholders, we ensure that the key parts of the product story are robust.

For the disease - what are the current treatments (if any), and what are the unmet clinical needs? And how does the product mechanism of action link to the disease pathophysiology? And lastly - does the clinical data fulfil the promise of addressing unmet needs?


The result? A clear link between the product's pharmacological, clinical and commercial promise. And better decision-making processes, and more targeted, robust communication.