INFORMATION

OK, so all the data has been located, checked and cataloged. All 5,744 pages of it...

 

Who has time to read all that? And what's important? And what's missing? Who performs a gap analysis?

 

Our unique process extracts the INFORMATION from the DATA. Working with key stakeholders, we ensure that the key parts of the product story are robust.

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For the disease - what are the current treatments (if any), and what are the unmet clinical needs? And how does the product mechanism of action link to the disease pathophysiology? And lastly - does the clinical data fulfil the promise of addressing unmet needs?

 

The result? A clear link between the product's pharmacological, clinical and commercial promise. And better decision-making processes, and more targeted, robust communication.